From 0758235f6bbbea350c99b1727eb1d9635fd53617 Mon Sep 17 00:00:00 2001
From: Macawls <hello@macawls.dev>
Date: Fri, 9 Jan 2026 00:42:22 +0000
Subject: [PATCH] Add Product

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 Product.md | 83 ++++++++++++++++++++++++++++++++++++++++++++++++++++++
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+## Target Audience
+
+**Developer Creators** - developers who monetize themselves/personal brand:
+
+- Developer advocates / DevRel
+- Tech educators (course creators, tutorial writers)
+- "Build in public" founders
+- Devs who share learnings on Twitter/YouTube/blogs
+
+These people have money (or will), care about their brand, and are technical enough to appreciate WriteKit's approach.
+
+## Competitive Advantage
+
+**Go + SQLite stack:**
+
+- Run hundreds of blogs on minimal infrastructure
+- Single binary deployment (vs Ghost's Node + MySQL + Nginx complexity)
+- Self-hosting is trivial: download, run, done
+- Edge-ready (Cloudflare Workers, Fly.io)
+- Can price lower than competitors due to efficiency
+
+| Ghost (Node)      | WriteKit (Go) |
+| ----------------- | ------------- |
+| 1GB+ RAM minimum  | 64-128MB      |
+| Complex self-host | Single binary |
+| $9/mo minimum     | Can go lower  |
+
+## Positioning vs Competitors
+
+- **Ghost**: Heavy, creator-focused, expensive infrastructure
+- **Hashnode**: Bloated, community-focused
+- **Medium**: No ownership, algorithm-dependent
+- **Hugo/Jekyll**: Static-only, no UI, developer-only
+- **WriteKit**: Lightweight, developer-first, tinkerable, owns your data
+
+## Business Model (TBD)
+
+**Current thinking:** Freemium with product-led growth
+
+**Free tier:**
+
+- Blog with subdomain (you.writekit.dev)
+- "Powered by WriteKit" badge (organic marketing)
+- Core features: posts, comments, reactions, basic analytics
+
+**Premium tier (~$5/mo):**
+
+- Custom domain
+- Remove "Powered by WriteKit" badge
+- Advanced analytics
+- Custom CSS (not sure yet)
+- Newsletter/subscribers (future)
+
+**Growth strategy:** Free users with badge = marketing. Same playbook as Carrd, Notion, Substack, Webflow.
+
+## Lessons from Ghost (John O'Nolan)
+
+- Don't charge too little ($5/mo customers are problematic)
+- Be opinionated: "Ghost is unapologetically a publishing platform, not a generic CMS"
+- Build audience before launch (Ghost had 30k email signups before writing code)
+- Non-profit structure aligned incentives with users
+- Magic link auth > over-engineered OAuth
+- Steady growth > exponential growth is fine
+
+## Origin Story
+
+Built because:
+
+1. Working with clients, CMS systems are annoying - can't tinker
+2. Built an SSG from scratch for a client - realized there's a better way
+3. Developer-first approach: control, simplicity, data ownership
+
+## What's Missing
+
+- OG image generation
+- Newsletter/email (future)
+
+## Next Steps
+
+2. Launch free tier with "Powered by WriteKit" badge
+3. Get 10-20 developer creators to try it
+4. Learn from real users
+5. Figure out pricing based on feedback